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Yip Beauty
Project type
Branding, Identity, Package Design, Social Media
YIP is a bold, high-energy makeup and beauty brand concept built around unapologetic self-expression. For this project, I developed the full brand identity from the ground up, logo design, color palette, brand voice, and packaging concepts, aimed at capturing a maximalist, confident attitude toward beauty. The system includes a glossy, dimensional wordmark, a saturated color palette designed to flex across product lines, and a playful product naming system built around confidence, drama, and main-character energy. YIP explores what it looks like to build a beauty brand that celebrates being loud, bold, and fully yourself.
