Splasha Lemon

Splasha Lemon is a brand identity project developed for an all natural, lemon flavored powder drink mix positioned in the health and wellness space. The project encompassed logo design, packaging, and motion, exploring how a single brand concept could flex across a full identity system.

The logo exploration centered on the lemon as the core visual metaphor, reimagined across five distinct forms: a droplet, an arched slice, a whole fruit silhouette, cut wedges, and a radiating half slice. Each direction paired a loose, hand lettered script wordmark with a bold, confident sans serif, anchored by a teal, sunshine yellow, and deep navy palette that balances a playful, approachable tone with a clean, premium wellness feel.

From there, the identity was extended into packaging, translating the chosen logo system into a cohesive product presentation built to stand out on shelf while staying true to the brand's natural, refreshing positioning. The system was then brought into motion, with each logo variation animated as a short looping reveal to test how the mark performs across both light and dark backgrounds, demonstrating its versatility across packaging, social content, and digital application.