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Briar & Bramble
Project type
Brand Strategy · Logo Design · Visual Identity · Packaging Design · Art Direction · Photography Direction · Brand Messaging · Website Design · Portfolio Presentation
Briar & Bramble is a botanical fragrance house exploring the tension between the delicate and the fierce, the organic and the refined, the simplicity of a single stem and the complexity of a garden in full bloom. Rooted in wild botanicals and inspired by the untamed beauty of nature, the brand pairs expressive fragrance with an equally expressive visual language.
The identity was developed around a balance of photography, typography, and restraint. Botanical photography brings an organic, tactile quality to the brand, capturing flowers in their natural environments rather than presenting them as polished specimens. In contrast, a refined typographic system and deliberately simple compositions create structure, allowing moments of visual complexity to feel intentional rather than overwhelming.
The result is a fragrance identity that feels both delicate and bold, sophisticated and untamed. The visual system moves between quiet, minimal compositions and immersive botanical imagery, creating a sense of discovery across every touchpoint.
The project encompasses brand identity, logo design, typography, art direction, fragrance packaging, bottle design, editorial photography, brand messaging, and digital presentation, extending the Briar & Bramble world into a cohesive visual experience across physical and digital applications.
Scope: Brand Identity · Logo Design · Typography · Art Direction · Photography · Packaging Design · Bottle Design · Brand Messaging · Website Design · Digital Presentation
